Everything starts from an idea but with a giant desire.
The initiative
Waterloo City Futebol Clube was created to develop football culture in the Kitchener Waterloo region, connecting the community through sport and social action for the good of all.
Conceived by visionary Brazilians who believe in Canada’s great potential in football, the main idea of Waterloo City FC is to have a center for the development of young athletes while they grow in a competitive and constantly learning environment, from grassroots to a professional level.
The club’s sporting objective is to be among the top regional, district, and provincial clubs and to participate in as many competitions as possible at various levels, from youth to adults.
For the development of a solid club, we have chosen pillars that will support all our decisions regarding the club:
1. Transparency
All sectors of the club and major decisions will be open to the public on our website. From the financial, operational, and technical sectors, the entire community will have access to the steps taken in the development of the club.
2. Community
Without everyone’s support, we will not be a successful team. The goal is to involve the entire community in club events and projects. From the community to the community, sponsors, supporters, local businesses, and anyone who wants to participate in building our club.
3. Competitiveness
The important thing is to compete. We believe that competition challenges our goals and brings out the winning spirit in all of us. We don’t always aim to win, but we want to always be at our best and learn every day.
4. Technology
We understand that a small club needs to optimize processes and have control of its numbers, from the technical part to the management of the club. The club will try to implement any technology that can improve the team’s performance, reduce costs, and increase revenue.
History
For generations the Haudenosaunee, Anishinaabe and Neutral People gathered and lived on the territory where Waterloo is now situated. Settlers arrived in the 1800s and Waterloo incorporated as a village in 1857, became a town in 1876 and a city in 1948.
Learn more at our city museum, a heritage portal where visitors connect with Waterloo’s past.
For generations Indigenous people have gathered and lived on the territory where Waterloo is now situated. This piece of Turtle Island has deep connections to the Haudenosaunee, Anishinaabe and Neutral People. In 1701, the Haudenosaunee and Anishinaabe people created the Dish with One Spoon treaty, which marked the end of the Beaver Wars amongst themselves. In 1784, the Haldimand Tract was land promised to the Haudenosaunee following their contributions to the British, in the American Revolutionary War. This promised land included six miles on either side of the Grand River, the river that runs through the City of Waterloo.
Settlers began arriving in the early 1800s. Abraham Erb, a Mennonite from Pennsylvania, was one of the first to arrive in Waterloo in 1806. He purchased 363 hectares (896 acres) of land from the German Tract Co. and quickly erected a saw mill in 1816 on Beaver Creek, which is now Laurel Creek.
Since Erb operated the only grist mill in the area, farmers from miles around would bring their wheat, an important staple in the 1800s, to be ground into flour at his mill. This grist mill would launch Waterloo as an important commercial and social centre.
Erb named his settlement Waterloo Township after the famous Napoleonic battle won by the British allies in Belgium. Waterloo was slow to grow, however, because of Erb’s refusal to divide his land into lots. However, by the 1850s the land has passed into other hands and Waterloo, as we know it today began to form.
Waterloo was officially incorporated into a village in 1857, a town in 1876 and a city in 1948.
As we continue to be stewards of this land, Waterloo has a diverse culture that includes people from all over the world. The City is proud to be home to people with unique histories, different languages and respected beliefs. The Indigenous groups, First Nations, Metis and Inuit, are interconnected and integral to the fabric of this territory. As a collective community our efforts towards reconciliation point forward to let others in and work together. Based on the city’s history, we got inspired by 2 symbols to design our badge.
City of Waterloo’s official crest in black and yellow Crest
Divided into four sections, the City of Waterloo’s crest reflects stability. The crest also comprises Waterloo’s official flag.
Coat of Arms of the Regional Municipality of Waterloo Crest
The distribution of the seven flowers represents the three cities and four townships forming the Region. The Royal Crown represents the protection of the peace on behalf of the crown. The flower at the base is the provincial flower, the trillium, is appropriate to this police force, and the frame of maple leaves is for Canada.
Our badge is a mixed of elements from both crests and we defined blue as a main color. We wanted to bring the history behind this 2 crests to keep remembering people the origin of this beautiful place. We added a Brazilian flag to symbolize an important connection between soccer and our Brazilian Community in the region.
